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DAY 18
We arrived at the Capital Building and because of the hard work of a lot of people; I was able to drive my Dixie up to the steps of the capital building in Sacramento. We did not get an opportunity to meet with the governor. But, I am OK with that. This is not over, but it has just begun.
I was interviewed by NBC; ABC and a service (Capitol Television News Service) that sends the interview, granted me, to all news stations across the state. I also had an interview with the USA Today. I have no idea if they will pick up this story or not. I also spoke again with the Milwaukee paper. The reporter who wrote the story is a heck of a man and I would like to meet him some time.
I am exhausted mentally and physically. I have no more to give, but my faith is still alive in this country because of the wonderful people I have met. I still believe that a man with a dream and the desire to make a difference can accomplish that dream. I have not given up on the desire to meet with the governor.
I am more proud of my company; its founder and the people who work there than I ever was before. I never thought that was possible. I am truly amazed at the workmanship and the desire of the companies involved with this product to continually raise the bar of performance expectations.
This is all I will write tonight. There is dinner to make tonight and it is my turn to serve my team who has served so selflessly this whole trip. They have never complained when called upon them, several times, to put in twenty hours days. I could have never made this journey without their support or dedication. For that, I am equally dedicated to them.
I have been truly blessed by this experience and all of the people I have encountered along the way. I am the luckiest man on the face of the earth.
God Bless All of you and stay tuned. This is not over…
- Matt Land
DAY 17
The night before the capitol ....
I had a beautiful ride from Bakersfield up Route 65. I originally had been told we could ride up 99, but it was a six-lane highway and no place for me and Dixie Chopper. That machine has performed in an amazing fashion and just seems to be getting stronger. I maintained speeds of 30 mph on the nose, regardless of pulling a steady grade for 20 miles. We pulled off and took heat readings and everything was within specifications. Oil temperature was a perfect 224 degrees. I truly enjoyed it. With temperatures hovering near 100 degrees, I have no doubt we make the best total package on the market. Dixie has her bragging rights.
As we make our way into Sacramento for the “Big Day” tomorrow (Thursday, May 10), I want to share a letter I prepared and sent to an associate of mine. I was asked why I was doing this and the following is my response. I will write more of what all I experience today, but we nearing the campsite and all are tired. I prepared this response, which took most of my recap time. So, I will be eager to share with you tomorrow’s adventure. -- Matt
Why drive a mower across the country?
I received an email today requesting some written information as to “why” I am doing this. Besides insanity, let me try to express myself.
It began for me last fall when I was watching the nightly news before going to sleep. A clip from the evening news showed Gov. Arnold Schwarzenegger seated next to the president of BP while he issued a challenge to all California businesses and American manufacturers to find ways to use alternative fuel sources.
I sat straight up in bed and yelled, “We are here!” I was so mad; I didn't sleep too well that night. I told my wife, Bev, that I had a mind to drive the damn mower to California. Maybe that would get his attention. The next morning I went to see Art Evans and told him what I wanted to do. I explained we had been to shows, sent emails, brochures, et al and still, everyone talked a good game, but no one wanted to act.
For me, we offer a total package. We are very experienced and quite good at making tall grass short. Generac Power Systems is quite good at making a propane or natural gas engine. With us teamed up, we could offer a “total package.” Unlike propane conversions, we offer a full three-year warranty from the manufacturer of the engine, administered by the manufacturer of the mower. Gasoline engines that have been converted to run on propane void engine manufacturer's warranties.
Both Generac and Dixie Chopper have made significant investments in this endeavor to answer the call from government officials to bring vehicles to market that use cleaner-burning alternative fuels. We are the first to answer that call, but we have been ignored. I am done being ignored. There are numerous reasons why this unit should be the unit of choice.
o It is better for the environment because it produces 50% less of the emissions that produce smog and about 15% less of the greenhouse gases (that’s in layman terms but it is simple to understand).
o It makes us less dependent on foreign oil (at least 80% of propane used in the U.S. comes from the borders of the U.S.).
o Propane is less costly to buy to operate the equipment (economics).
o The infrastructure is in place to support the product through companies like Ferrellgas and Blossman Gas.
o American jobs -- Dixie Chopper is a family owned and operated business out of Indiana. Generac is from Wisconsin. White Drive Products is from Hopkinsville, Ky., and Lucas Oil Products Inc. has plants in California and Indiana.
o It is a total package. The four major players that make this machine what it is are dedicated to its success.
In closing, I would like to add my personal reasons. I am not the kind of person who likes to sit around talking about doing things. I am a doer. I resent the fact that so many politicians want to speak to a hot topic when it is popular to do so, and then don't back up their words with actions. I have always felt I do not need to tell anyone what kind of man I am; you should be able to watch my actions and tell for yourself. I am fed up with politically correct B.S. when it comes to ensuring that our jobs and natural resources and environment are protected. Dixie Chopper has answered the call for the manufacturing of alternative fueled vehicles in our industry.
If we have stepped up, why haven't the so-called leaders done so as well? It is time to stop talking and start doing. I am one man, but I am going to do everything in my power and beyond to make a difference. If you want to know more, download the song “Tomorrow's Goodbye” by Lynard Skynard and listen to it a few times. If that doesn't sum it up, you probably are never going to get it anyway.
I have proven the “power” of this true propane unit and I can outcut any conversion. I offer good value at a fair and reasonable price. It's time guys like me win one. I am not waiting for my ship to come in; I am swimming out to meet it.
- Matt Land
DAY 16
2 Days to Go…..
No one knows the burdens I carry with me, and I don’t care. This is not about Matt Land. This is about making a difference and making a stand. I have never forgotten the face of my father (as Stephen King would say in the gunslinger series). Tonight, with two days to go, was to my turn to have a melt down. It was my turn to wonder; Have I done enough? Am I a good enough father? I am a good enough husband? Am I a good enough man? Only time will tell. I do the best I can, with the knowledge and experience I have obtained.
I am tired and I am worn down. But I have not quit. Nor will I quit. I do not have a crystal ball to determine the future. I am a man. I am only a man who is trying to do something and make a change. I am only the deliverer of the message. I don not want to carry the burden, but someone must.
To my family, I hope I have done nothing that will bring shame to you. To my friends and family, I pray that I can do you well and you will be proud. As for myself, I will never meet the expectations that I have set for myself. But in the end, let it be known, I died trying.
What comes in the next two days, I cannot predict. When this journey is finished, I will begin anew. I will be wiser and better for what I have endured. For that, I am grateful.
Until the next time we meet, be safe and be kind to others. We are only stewards of this earth, and I hope we are good ones. I wish we could all put our ego’s aside for a moment to concentrate on the how good we, as a nation, could really become.
I will put my soap box away and bid you a goodnight. God bless you and keep you safe.
- Matt Land
DAY 15
DAY 14
We picked up and drove late into the night to be in San Diego the next morning. It was quite a ways off our intended path, but a news station had contacted Keli at Lucas and wanted to do an interview. We arrived at the home of Kristi and Paul Clark (Keli's sister) around 1 a.m. PST. Kristi and Paul were gracious hosts. We parked our rigs in front of their house (and several neighbors? homes as well) and settled in for the night. Kristi and Keli made us breakfast the next morning, and it was wonderful. After a nice hot shower (one where you don't have to turn the water off while you soap up), we headed for Mission Bay Park where we hoped to meet up with the news crew. Again, we learned there had been a shooting or the threat of one at a school involving a student. What is up with kids these days?
It appeared we had driven all that way for nothing. But Keli, with pure determination, was not about to give up. She continued calling and sending emails to every media contact she had or found. In the meantime, I had received word that we had secured our place at the capitol to bring legislators out for our news conference. We are scheduled to be on the north steps of the capitol building at 10 a.m. PST on Thursday, May 10. The news came with some skeptisism, with some wondering if the Clean Cut was merely a sales pitch...after 2000+ miles, trust me, it isn't.
At this point, I have had enough. I had to go for a walk so I would not lash out at any of my teammates. I could not allow my anger to be directed at those around me who have worked as hard as I have and have as much faith and desire to see this though to the end (which actually will be the beginning). I decided, upon my return, it was time to pack up and head to Corona, CA, and Lucas Oil Headquarters. I needed a friendly camp for the night. As we were heading out of town, Keli received a call from KNSD the NBC affiliate in San Diego. They wanted to do an interview, so we turned the bus around. Thanks to Keli's hard work and a small prayer, we hit a stroke of good fortune. We had a good interview with the news station and it will air Saturday, May 12 on channels 7/39 in San Diego. They have a show they call ?Going Green NBC? where they report on these kinds of things and the environment. Their website is www.nbcsandiego.com and there is a link to the show. I don't know if it is a webcast.
I have picked up on a tune I have been listening too on my pod as I drive, that I would like to share with you. For me, it brings a lot of what I am trying to do into context. The song is titled ?Tomorrow?s Goodbye? and has been recorded by Lynard Skynard. The following are the lyrics, but if have never heard it, you should buy a copy and listen to the song. I think it is a great song and I begin and end each day by listening to it.
I'm just a city boy
But there's a small town side of me
And i feel it closin' in
Are we to blind to see
That she's dying more each day
And she's crying out to you and me
Chances come and when they're gone
They curse the fools who wait too long
So let's take care of what we have
Before the good we know goes bad
And the beauty fades and just slips away
The dirty air, the dying seas
Will this be the world we leave
To the wild and young
I say, just look at what we've done
And right before our eyes
Today's yesterday
Could be tomorrow's goodbye
Here comes the rain
It might wash her tears away
But it doesn't change a thing
Like my brother before me
All I can do is write this song
And for her I sing
Chances come and when they're gone
They carve in stone what we've done wrong
So let's take care of what we have
Before the good we know goes bad
And the beauty fades and just slips away
The dirty air, the dying seas
Will this be the world we leave
To the wild and young
I say, just look at what we've done
And right before our eyes
Today's yesterday
Could be tomorrow's goodbye
Do you ever think about
The future or the past
Do you ever wonder
How long this world will last
So let's take care of what we have
Before the good we know goes bad
And the beauty fades and just slips away
The dirty air ,the dying seas
Will this be the world we leave
To the wild and young
I say, just look at what we've done
And right before our eyes
Now, it's right before our eyes
Today's yesterday
Will be tomorrow's goodbye
I want to thank Bob Patteson and all of the folks at Lucas Oil for their hospitality and dinner. They are truly a wonderful company to do business with and go out of their way to always do the right things. Forrest and Charlotte should be proud of what they have done with their company and the people they have around them. They are a wonderful group of people and it is uplifting to be around them.
We left there this morning, headed for Los Angeles. We are actually going to make a sales call and do a demonstration at one of the local universities. No press is invited. Oh my, did I say a sales call?!? Shame on me, I thought we were only supposed to talk about eco-friendly mowers. And here I am trying to actually sell the concept to someone who might actually use it. What the heck was I thinking? I should be tarred and feathered for actually doing something! (Forgive my sarcasm, the journey is becoming wearisome).
We are headed into Los Angeles now. The neat thing I've noticed about California; you can actually see the air you breathe! The trip is nearing its commencement. I am ready to go home. need a haircut. Thank God I am married to a hairstylist!
The traffic entering LA is incredible, even at mid-day. What a mess! Should time allow, we are planning on putting off on Route 99 (hey it's just 66 upside down!) and driving the mower up through Bakersfield and Fresno, before entering Sacramento. I have told the last few reports; the story isn't about a lawnmower traveling at 30 mph. I had to do that because I don't have six weeks to make this trip. It is about the eco-friendly mower that is driven by propane. I have traversed enough countryside and mountainous terrain to prove the power of this Generac propane-powered engine, the White Drive Products drive train, the cooling and lubricating properties of Lucas Oil Products.
The focus is and the story is the fact that we, as Americans, allow the people who make decisions for us, to talk the talk, but we don't make them walk the walk. I am not sure what the world looks like through rose-colored glasses, seated in the statehouse, but I know what it feels like to bust a hump and pay taxes. An American company answering the call for alternative fueled vehicles, and I cannot even get them to give me the time of day for fear I am going to try to sell them something! Are these the people who should be making decisions for us?!?
That's the real story here. And yes, it took riding a mower halfway across the U.S. to discover what the story is. In truth, I am not sure the governor of this state is worthy of my time! Print that in your papers.
- Matt Land
DAY 13
Route 66 Fun Run!
Well, it's been since Phoenix since I last had a chance to update you. After we left Phoenix we headed up to Flagstaff. We camped at a primitive site where we could pick back up Route 66 early the next day. A chance of snow was in the forecast. Gary Webber and I decided we would get an early start Saturday, and let the buses catch up with us later. This part of the trip was not going to be conducive to the nearly 80-foot long entourage, that we affectionately call home.
I was up around 6:30 a.m. and stepped out of the “PeterBego,” and headed to the bus to make some coffee. I looked up and saw Gary coming back into the campground in the Generac 500 truck (the chase vehicle). A special thanks to Generac for the use of the safety truck. It is well lit and keeps everyone safe. I could see the excitement on Gary's face the moment he got out. Gary is a classic car fanatic. He likes the old Chrysler hemis etc. so when he told me of the old cars he had seen, I knew why there was such a gleam in his eye. He said in the next town there was going to be a rally with street rods and classic cars. It was to leave from Seligman and travel through Kingman the first day and then through the mountains and the old gold mining town of Oatman, and finishing in Topock. There were an estimated 800 cars registered for the event. Gary and I got ready and were on the road at 8 a.m. (We had to sneak down I-40 for a few miles to pick up Route 66, but don't tell anyone!)
I have done a lot of things on a Dixie Chopper but I had never run over a rattlesnake. That was until Saturday morning. There aren't many things in this world I don't like, but I hate snakes. By the time I saw it, it was too late to do anything to avoid it. The mind is so quick; I had a dozen images of that thing leaping up onto the floorpan of my Dixie Chopper and me trying to bail off, still seat-belted to the darn thing. All those images went through my mind in a split second but the only thing I could think to do was raise my feet! Like that was really going to help. Besides, I had on my boots, leather chaps, leather Dixie Chopper jacket and leather gloves. It's not like it could have bitten me through all that stuff, but I was trying to figure out how I was going to bail of a lawnmower at 30 mph, while taking off a seat belt. (Hey, Durham, you better not get any ideas! I've had more than enough rubber snake jokes from you than my heart can take!)
We entered into Seligman around 9 a.m. I haven't seen these types of curious looks since the cattle in Texas. I get a kick out of the reaction of most people when they see what I am driving. When they figure it out, most people get a big grin on their face and give me a thumbs-up. I pulled off so we could get more details about the ride and I needed a cup of coffee. I was frozen to the bone. It was 42 degrees when we left and the wind was a steady 20-30 mph, directly out of the west (right in my face). It was a brutal ride. Once I felt Dixie surging, but I realized I was shivering so hard, I was affecting the controls. As I crested the hill and saw the town, I kept repeating; I think I can, I think I can! The more I drove, the further away the town seemed to be.
Like “Big Al” says, “In some parts of this country, you can watch your dog run away for three days!” Al is a hoot and a really good man. I have enjoyed his company and encouragement. I have made a friend for life, and for that I am grateful. He is turning into quite the promoter as well. I hated that I woke him up making coffee. Of course, he was apologizing for not having it made. I told him to go back to bed. He and Shane Jones have been working their tails off.
After obtaining an overview of the events, we headed out of town at 9:30 a.m. Gary and I wanted to get moving so we could video the cars coming down the road. What beautiful machines they were too! Any kind of car you ever wanted to see was there. Motorcycles, too. We chose a pause in the line of cars and joined in. The road was good with a broad shoulder and I knew I could get over and safely out of the way in needed. Soon I would be passed by more cars. People were turning around and taking my picture. Some pulled along side to snap a shot while others rooted me on. My Dixie is quite the site with Old Glory streaming behind her as we travel. What a great machine. Thank you, Art Evans, for changing an industry and providing this country with a well-built, American-made product. I am proud you!
We made the first stop with the group and talked to many people who were curious about our ride of choice. After explaining what our trip was about, the day just took on a personality of its own. We were just along for the ride and what a great ride it was. Near the end of the day, I decided we were going to finish with the group, so we camped in Kingman. It put us a little behind our schedule, but the schedule isn't the focus. Getting the word out about our propane-powered mower is the objective. Any time you have that many people together in one area with an eager ear for your story, you don't just walk away.
Sunday, it was off again and the ride was amazing. I am so glad I did this. Riding to Oatman, Ariz., was breathtaking. In part because the road goes up the side of a mountain, and the other part is when you are maneuvering around a hairpin turn; with no guardrail and a 300- to 400-foot drop, it does take your breath. Climbing more than 3,000 feet and then down again, with sharp turns and little room for error, was truly a testament to quality and durability of this total package. Using a heat gun to take readings while changing the film or grabbing a quick drink of water, showed the oil temperature at the pump less than 120 degrees. Oil temperatures coming out of the wheel motors never exceeded 130 degrees.
If you run another brand of zero-turn-radius mower, measure the temperature of your oil sometime and see what it measures. Heat is what destroys your pumps and motors. This truly was proof of the total package. With Dixie Chopper's patented Quad Loop Hydraulic System; White Drive Products Inc. pumps and wheel motors; Generac Power Systems 990cc propane engine (delivering 30 horsepower) and unparalleled torque, and last but not least, Lucas Oil Products. Forrest Lucas has been making engines, transmissions, hydraulic pumps and other such equipment last for many years. That is why you see his products are used whenever conditions are extreme and failure is not an option. Job well done by all parties involved. I just proved the type of machine we have to more than 1,000 people. Don't ask me, ask somebody who was there and saw me.
At the end of the run, everyone meets at a community building. I had a polish sausage with sauerkraut (except this one was cooked unlike the raw hot dogs we eat for breakfast sometimes). A gentleman was taking a picture of my Dixie as she gleamed in the Arizona sun, and he asked me who came up with this brilliant idea for marketing. He said when he first saw us, he was mad that he hadn't thought of doing something like this with the Route 66 Fun Run. I told him I would like to take credit for it, but it was just a coincidence that it happened. I explained what we were doing and told him that the Lord works in mysterious ways. Actually, He does a great job if we will just get out of the way sometimes and let Him work!
You can find out more about the Route 66 Fun Run and Route 66 by visiting their website. If you truly want to see something that is absolutely beautiful, you should run that part of the road. It is the longest remaining, uninterrupted, stretch of the old road. Take your time when you go because you have to remember, life is not a sprint, it's a marathon.
I will post the website for Route 66 as well as more of the trip and people we met. Sorry, there just are not enough hours in the day. I will try to get the places named where the pictures are on the website too. The cards and tapes get mailed back to our webmaster (George Milnes at g2 marketing), and he doesn't have a clue where we took them. We have a lot more, but there is only one of me, but I will get that done for you at a later date. Right now I have my sights set on media and getting the attention of those who need to listen.
The folks from “Speed Freaks” called me tonight and we did a live radio broadcast. If you would like to hear it, you can visit their web site at www.speedfreaks.tv. The have a radio show and are on ESPN2 as well. They are quite entertaining. I have seen their show on several occasions and find it interesting. Although, I can't tell you the last time I watched TV, come to think about it. I sure miss my wife!
- Matt Land
DAY 12
I place a questionmark because I am not sure anymore what day it is in this journey. I am not sure of the day of the week, because they all run together. There is no week's end to restart by. The real reason is once I got past 10, I ran out of fingers and I really don't want to smell my feet!
Getting Started
There is nothing like a hot shower, a shave and fresh pair of underwear that changes a man's outlook on life. This morning started early. Rick Judy brought me a cup of coffee at 6 a.m. PT (I think). He told me not to get used to it. A helicopter from a local news station wanted to fly over with a helicopter and do an interview over the phone. Unfortunately they had a huge pile-up on the interstate and all the choppers were busy covering the story. Par for the course. I didn't mind. Something inside told me it was going to be a good day.
We had dinner around ... who knows anymore? It was late. Afterward, I felt the need to start cleaning the bus. Rick and I talked about how dirty the bus was getting from all of the rain. This is “Clean Cut Across America,” right? Well, fortunately, Lucas Oil Products Inc. makes a great line of polishes and cleaners. You should look for them, because with no water, we polished the bus and made her look brand new. We finished the places we couldn't see last night in the dark.
New Outlook
Today was a good day! It started out with clean clothes. knew it was time to do some laundry because my pants walked over to me, after I got out of the shower. But, with laundry done and a new outlook on life, I decided to drive my mower to the Statehouse for our meeting. It was a great drive, with the exception of being cut off three times. The neat thing about driving through town is I can stay up with traffic. It is fun to watch the expression on people's faces when I pass them! I have to be careful though, because like a motorcycle, people don't know I am closing the gap that quickly. I have to be on my toes. It is much like riding a motorcycle; defensive driving is the key.
Finally Someone Who Gets It!
Today I had the pleasure of meeting Jerry Weirers of the Arizona House of Representatives. What a really neat guy! He was one of the few people I have met that I would actually let ride my beloved Dixie. But, like me, he is a motorcycle enthusiast, a pilot, an outdoorsman and an all-around great guy. When you around someone who knows equipment, you can tell right away. He asked some really great questions and is actively involved in making a difference. My faith has been restored. He took the time to come across town, change clothes and hang out with me. Instantly, we hit it off.
This meeting was a direct result of the hard work of Kristen Cipolla of the Aarons Company. I had the distinct pleasure of meeting her boss, Barry Aarons. He is a sincere gentleman truly trying to make a difference through legislation. My hat is off to him for his efforts. Of course, none of this could have taken place without Eric Bates of Ferrellgas. He has worked his tail off for us. He has coordinated propane supply as well as made numerous connections for us throughout the trip. I promise, I will stay around next time and play a round of golf! Also, special thanks to Baron Glassgow from the National Propane Gas Association for stopping by and spending time with us. I hope to see all of you again in Reno at the Western Regional NPGA meeting.
Through the hard work and efforts of these people, Arizona is leading the way in regard to alternative fuels. Arizona doesn't just talk about it, they do something. I needed this breath of fresh air (no pun intended!).
Heading Back to the Mother Road
We are headed back to near Flagstaff, AZ, where we can pick up Route 66 again. The next two days will be some hard riding. I am expecting to put 200+ miles on tomorrow. We will travel from Flagstaff; up near the Grand Canyon; through Kingman and into Barstow, Calif. I need to make it as far into California as I can. I have to make it to Los Angeles by Sunday night. From there we are going to pick up and travel to San Diego. This time, I can only blame myself for the tight schedule.
This was not part of the original plan, but Keli Gunn of Lucas Oil has worked her tail off to make things happen for me. She set me up with an interview with a TV station (Channel 10) in San Diego that is interested in the story. Forrest Lucas did well when he hired her. She is a gem. I look forward to seeing her and husband Richard again. They are just super people and Keli has been so helpful. She said Forrest Lucas told her to give me any resource I needed because he feels I have an important story to tell. I guess Forrest gets it too. How else do you get naming rights on the new stadium of the World Champion Indianapolis Colts? I like standing next to Forrest, just so some of his brilliance might rub off. Art always warns me to only stand as close as I can afford. I have taken that advice. I can't afford not too stand close. I wish I knew more people like Art Evans and Forrest Lucas!
Time to Start Thinking About Dinner
We are approaching Flagstaff, so it's time for me to start getting a plan together for dinner. I think we still have some steaks left, which Rick Judy bought. Rick had to go back today and I am going to miss him. Rick was the guy who did all the leg work to make the Orange County Chopper Bike and the Discovery Channel episodes happen. He doesn't like to be out front, but he goes out front to make things happen for me. When I brought him into the sales department a few years back from the machine shop, Rick said, “I don't know anything about sales.” I told him I didn't care. He was an honest, hard-working man. Those things, you cannot teach. Finding a man like him is difficult, teaching him the technique is easy. I'll miss you Rick! Thanks for letting me have him, Theresa (Judy, Judy, Judy). I'll see you guys in a couple weeks at graduation.
- Matt Land
DAY 11
A moment to ride; a moment to reflect
As we head into Phoenix, I reviewed a page from the previous day. I just write what's on my mind and send it in. Some good; some not so good; but either way it is a recap of the day and just my thoughts. For me it's a release. I have noticed in my writing though, the frustration levels appear to be higher on the days when I have to deal with the political side of things. But when I get to spend time with the people I meet, my writing seems to be the most enlightened. Perhaps there is something to be learned from that.
I spoke to my brother Mike this evening and he told me not to be too hard on the politicians. He told me to tell my story, but tread lightly. He's right. I will not judge all by the actions of a few. After all, Gov. Rick Perry of Texas was a really nice man and seemed very sincere. I appreciate him giving us his time. He didn't have to do that at all.
This story needs to be heard. Not because it is my story, but because it is a our story. It is as much a part of you as it is me. Any one person, who felt powerless to change anything, can relate to what I am doing. I chose to try. I am trying to make a difference. I am trying to raise awareness. And, at the end of the day, I know I have given my all. I will get up and go at it again tomorrow if the Lord grants me one. Alone, I am powerless. But because I am not alone I am able to draw from the strength of so many others who have felt the way I feel. I am not mad at anyone. I am disappointed in what we have allowed ourselves to become. I just choose to try to change it.
- Matt Land
DAY 10
We drove well past dark last night, but the sunset coming through the mountains was amazing. It was reminiscent of the old westerns I watched as a kid. If you have never driven through New Mexico, you should. There were parts of old Route 66 that were dirt. We came across an old, closed diner (or something) called the Dixie. I had to pull off for a photo op with my Dixie parked under the sign.
I noticed the RPM's had dropped to around 3400 and I couldn't seem to get them much higher. My speeds had dropped to around 25 mph. Later, back at camp, I asked Gary Weber about the effects of altitude. He didn't seem to think it should be a problem below 5,000 feet. I told him that Geno told me we were at an elevation of more than 7,000 ft. Gary explained that a power loss of 10 percent per 1,000 feet is normal due to the lack of oxygen. We decided not to make any changes. In fact, I learned that we did NOT change the drive belt. I had mentioned that I did not experience slipping with the new belt and Gary informed me that he only tightened the belt and did not change it. It seems that Steve and I discussed it, after my conversation with Art, but neither of us told Steve. So much for the great communicators! Gary explained there was no glazing or fraying on the belt and judging by the steep inclines we drove yesterday, the belt is performing wonderfully.
I cannot even imagine trying to operate a converted gasoline mower in the high altitudes. I don’t believe it could sustain much more of a power loss.
We finally had dinner at midnight, and got to bed around 1:30 a.m., Mountain Time. Our lives are definitely not for any health magazine, unless they want to write an article on how not to live! Oh, well. We are all committed to this endeavor and when we get home, we will all need to be committed!
Today, we took off to ride the rest of the way through New Mexico and into Arizona. We had about 30-mph head winds coming straight out of the west. It is the kind of wind that if you don't keep your lips closed tightly, your cheeks puff out and it takes your breath.
Upon leaving, the unit was still pulling RPM's down on the engine. The sticks felt stiff and the unit acted like it was not up to operating temperature. It was the same way it acted last night, except we were not pulling any grade. I turned the external fan off on the hydraulic oil cooler to see if it made a difference. I could feel the power returning and the unit was responding better. Again, it was cold enough to have on my leather chaps and jacket. I thought this might help because last night we took readings off the pump fittings and tank and the oil temperatures were less than 100 degrees. This explained why I wasn't getting any readings from my gauges. I am glad we got the heat gun, because I like gauges and when I was getting no readings it made me uncomfortable. As I experimented with the auxiliary fan I began to regain the performance of the unit. After running an hour, I pulled off for more readings. The fitting coming directly out of the pump registered a mere 110 degrees.
That is phenomenal performance and a true indication of the quality of the Lucas Oil Products we run in our units. Low oil temperatures lead to longer life. Synthetic products aren't the answer to longevity, less heat is the solution. Although synthetics do not break down, they can still transfer heat and in many cases are more expensive to use. Lucas uses the absolute best blends of anyone on the market. That is why it is in every Dixie Chopper as well as every vehicle I own! Way to go, Forrest. I am very confident now as we approach the desert and the high heat regions. We are still running everything that was originally put on the Dixie. That is a testament in and of itself.
Route 66 disappears a lot in Arizona. We finally picked up, after on-again, off-again operation, in Winslow, Ariz. From here it is on to Phoenix via Flagstaff. I have high hopes for Arizona. They are one of the most proactive states, when it comes to alternative fuel sources. In fact, their governor has mandated the use of alternative fuel sources whenever they are available, including mowing equipment. I am hoping to make some inroads here.
I need everyone to e-mail or call anyone you know regarding this endeavor. All new stations, radio talk shows and newspapers. Leave no media stone unturned. It is time for the pressure of the people to be turned up on the politicians. Stop talking about American Jobs, the Environment and less Dependency on Foreign Oil and DO SOMETHING ABOUT IT! Come out and meet with me. I'm not a bad guy. Some people find me fun to hang out with, but my wife is kind of partial.
I will keep you posted as to the progress we make, with the unit and the government officials as well. Perhaps if this were the drive for alternative lifestyles instead of alternative fuel sources, we could make the front page! Every politician has an opinion on that subject. Not that I care one way or the other, I just want to make a difference in what I know best: How to make the cleanest cut in the industry!
- Matt Land
DAY 9
A special thanks to Geno and all of the people from Ferrell Gas for the hospitality. They refilled our tanks and filled our bellies with some awesome home cooking. It has been a long time since we have eaten that well, and the cake was almost too pretty to eat. Notice, I said almost. We had a lot of fun there and I did a short commercial for them before we left.
Today, we spent time cutting grass with the employees from the city of Santa Fe, cutting grass on some ball diamonds. I started the cutting and asked if they would mind if I striped the outfield. After a few quizzical looks, I just started. Ever since I built my own diamond a few years back, I have had a fetish for striping ball diamonds. So I began and then reluctantly allowed the others to operate the equipment. But, after all, that is what this is about. All the guys who ran the equipment were impressed. If nothing else, we made a good sales call.
As far as government officials who set policy -- they’re still missing in action. I have decided that this trip is so vitally important to this place that we call home. It's not even that governors are too busy to meet with us in person. After all, we are just American businessmen trying to offer them what they have asked for from us. We answered their call, but they won't even return ours. Heck, they won't even send representation. Could we get a decision maker? How about the person that takes out the trash? No, that's probably not possible; they are too busy cleaning up the crap (fertilizer) that is being spread every time the politician opens his/her mouth.
How about just an e-mail stating, “We are not interested in doing anything about what we have been talking about. Please take your mower and go home. Please do not go out of your way to show us what we said we wanted; we really didn't mean we wanted a solution to the problem, rather we just wanted people to know we knew it existed!” That, at least, I would understand.
Maybe I should ask Al Gore to go on the trip with me. Whether you agree with him or not, he at least has some passion for what he believes. He is trying to do something. He, probably better than anyone, can feel my pain. I wonder what he would have done, if I had come through his state. What would he do if he were still in office? Maybe someone should ask him. If he is interested, I won't be hard to find. I'll be the guy on the Dixie Chopper scooting down old Route 66 at about 25-30 mph. Just listen to channel 19 on a CB radio. The truckers will be able to let you know where I am.
Well, we are getting close to being able to ride for a few more hours before dark. I do some of my best thinking when I'm on my Dixie. I know that our schedule of events is way too tight. We will have to see if any definite responses from decision makers are locked in place. If not, I refuse to go any further or burn more hours and beat this crew up anymore. But, there are more important issues to cover than a good, old-fashioned American success story. What the heck is newsworthy about that anyway? I am sure it much more important to figure out another way to make sure my social security isn't there for me and my family.
Thanks to everyone we met today. Everything we do is designed to make your jobs easier. Let's hope the one's who make the purchasing decisions feel the same way.
- Matt Land
DAY 8
Today was a great day! I met some of the nicest, most genuine people a man could meet. I needed that. Yesterday I called an audible. You see, to me, a plan is something you deviate from. In the initial stages we were trying to develop a plan to make the most of our endeavor and what we thought might be the best things to do. It is easy to plan something if you have experience to draw from or an example you can copy. But no one has done what I am doing, and if they have, I didn't want to cloud my mind with someone else's thought process. Again, “In a world of copycats, be an original.” I had faith this journey would take on a personality of its own. And so far, that has been the case.
From the Observation Deck:
Our team has gone through the four stages any team or unit must go through. My good friend and former consulting partner, Bryan, showed me a model, I have thus far always found to be true.
A unit must first go through a Forming Stage. That is the selection of the members of the unit and the assigning of what they are supposed to accomplish.
The Storming Stage follows. That is the part where people try to figure out who fits where and what they are supposed to be doing. It is the time for power struggles, guessing at motives and turf protection. It is a natural part of the process. Thank God, Bryan showed me this and I have experienced it many times. Other wise, an endeavor like this could have easily have fallen by the wayside.
The Norming Stage is next. This is the part of the process that the people involved begin to understand how they fit in and what their role is. We are between this stage and the last stage of the process. This third stage is an important stage for leadership. In our case, we had many really good people, with many good ideas. Each individual was trying to do their best, with the best results intended. However, without alignment, you are headed for an implosion. The relationships of these companies and individuals are too important to allow that to happen. This is where leadership has to be strong and decisive. I am not saying I am a better leader than anyone involved in this endeavor, I am only saying, it was my vision and time to step up and take charge. I told the group, “There was only room for one quarterback in the huddle, and that was me. From this point forward, I was the Peyton Manning of this club (no offense to Peyton). Everyone was welcome to bring their idea to the huddle. One might say an end around might work wonderfully, but if I decided to throw a quick slant, a quick slant was the play we were going to run.” I am sure everyone was OK with that decision. You see, being a leader means sometimes you live or die by your decisions. This is my stupid idea, and no one else should be held accountable for the results. If it fails (not an option), it is on me. Should it succeed, it is because of the hard work of all involved. That being said, we are on the verge of the fourth and final stage of a unit/team: Performing.
The Performing Stage of a unit is the rewarding stage. This is when a group of people run like a well-oiled machine (like a Dixie Chopper; Generac Power Systems, White Drive Products, and Lucas Oil Products). I think tomorrow starts that. In fact, I believe we transitioned into that mode today. Even my bus driver Al is an integral part of this team. He has been a godsend. He is a man of integrity; a hard worker and a joy to be around.
Our Daily Blessings:
My decision to change the schedule and backtrack on Route 66, landed us in Shamrock, TX. I don't know why I felt so compelled to go back and pick up the “Mother Road,” but I am beginning to learn not to ignore such impulses. We ended up at the West Forty Camp Area off Interstate 40. The camp is owned by Norbert Schlegel, an interesting fellow to say the least. He is a campground owner who has hosted a host of celebrities. The list is too long to mention, but I would encourage you to mark this as a destination on your vacation schedule. He is a photographer, author, and all-around good person. No wonder he has a camp that is “Good Samaritan.”
Mr. Schlegel took us into town. We off-loaded at the famous Tower Station and U-Drop Inn (featured in the movie “Cars”). There to meet us was Dave Rushing, director of Economic Development Corporation for Shamrock. Norbert talked to Dave and a phone call was made to Bill Mack, the Satellite Cowboy on XM Radio 171. The next thing I knew, I was on the phone, doing a live interview with the legend himself. In case you didn't know, Bill Mack wrote “Blue” and “Drinking Champagne,” both of which are off-the-chart country hits. You can find out more at www.billmackcountry.com. Mack is a huge advocate of alternative fuels and good friends with Willie Nelson, who promotes the use of bio-diesel fuels.
There to cover the event for the County Star-News was Susan Stephens (susan@countrystarnews.com). She was a great help and we thank her for her patience and hospitality. I would also like to thank Tim Ray of C&H Supply Inc. for use of his parking lot and hospitality. He directed us to the local electronics store so we could purchase an XM radio. Bill Mack wants us to check back in as we travel.
I will be checking in with Bill Mack, Ed Zepplin (105.5 FM Terre Haute, IN) and Dave “The King” Wilson (WIBC, 1070 AM, Indianapolis, IN). All involved have been truly wonderful.
That is all I am writing for the day. I spent eight hours on the machine after we were done with interviews, etc., and I am beat. We are in still two hours away from Santa Fe. Although we are in New Mexico, we still have some miles to run to get there (I hate getting off Route 66).
I would like to thank everyone for all of the e-mails for solutions to my leg cramps. I did get some bananas today. I also started some electrolytes from some certain types of drinks. I am still drinking my Vitamin D milk and have begun my V8 first thing in the a.m. I am going to start some of the stretching exercises in the morning. The road was rough and the back getting a little sore, more from leaning forward and shielding off the cold. Art Evans’ new springer front end has been a blessing for making the ride smoother -- I can’t imagine hitting all those chuckholes at 30 mph otherwise!
By the way, I got rained on again today.
- Matt Land
DAY 7
Ah, how I love the pain of leg cramps in the morning ... (sounds like the smell of napalm in the morning from the movie “Apocalypse Now”).
The days are beginning to take a toll on my 44-year-old body. There were sections of the road yesterday that were pretty rough. I probably haven’t drank enough water or eaten enough. If anyone knows how to stop leg cramps, I would appreciate the passing of that knowledge. When you have both hamstrings lock up and your calves, all the way into your feet and toes, it’s like having 2x6 boards for legs. It’s a little difficult to get up out of a bed, you have to get into from the end because of suitcases and boxes are on the sides, when you can’t bend your legs!
After about the third time of sitting straight up in bed, grabbing for my thigh, and smacking my forehead on the cabinet beside the bed; I decided it was safer and in my best interest just to go ahead and get up! (I miss my bed and my wife – both are soft and wonderful.)
Well today, thanks to Gary and Greg we are changing the engine oil (break in hours complete) and installing a new drive belt. The hills have taken their toll on the drive belt. But that is a tribute to the strength of the engine and the drive train. To put it into perspective – go to the bottom of a hill and put your car in fifth gear and then dump the clutch and try to get up the hill without down shifting. Chances are you will kill the engine (not enough torque), or you will smoke the clutch (weak link in the transmission).
I have always been impressed with White Drive Products (our pump and wheel motor supplier), but I have an even greater admiration and respect for the quality product they supply us every day. The same goes for the torque of the 990 cc Generac engine. There were times the engine would pull down to 2800 RPM, but the governor would kick in and you could feel the muscle that engine has. It has that low end torque like my Harley has when rolling on the throttle through a turn without downshifting.
Those two major components are protected by Lucas Oil Products Inc. As I have continued to monitor my heat gauges, the temperatures have never gotten close to critical levels. I wish they made something we could have put on the belt or in the rubber to make it live. The belt isn’t too bad, I was going to just tighten it, but King Arthur insisted that I change it out. He said I sure don’t want the belt to break going down hill or when a semi is approaching in the other lane. Having said that, the belt is not very expensive, and can be replaced. It held up well between the two power houses, White Drive Products’ pumps and wheel motors and the Generac LP 990 cc powerplant.
Well, as I look out the window and see that it is starting to rain, so it must be time to ride!
More later, but if anyone can help solve the leg cramp thing, please send an e-mail.
Of course it was raining when we got to Oklahoma City on Friday. I was pleasantly surprised when we arrived in the parking lot of the church near the park. As I crossed the parking lot, headed to talk to our friends for Ferrell Gas, I noticed a car pull into a parking spot. I had hoped our buses were not in the way of the people who had arrived. I assumed they must have been coming to the church for a luncheon or something, because they didn't appear to be coming to see a propane lawnmower.
As I crossed their path, one of the ladies mentioned my name. I turned to look but was sure this was a coincidence. The lady appeared to be in her 60s I thought. Then she said, “What's the matter Matt, don't you recognize your Aunt Liz?” I was shocked, but there was no mistaking her. My mother and her two sisters look so much alike and even laugh the same. And yes, they all look younger than their age. I hadn't seen my aunt in many years. My cousin Gary and his wife was there as well. They live about an hour away, but once Aunt Liz got word from my Mom that I was going to be there, she decided she was coming to see me. It was great and I am so grateful for her words of encouragement. She told me I got the determination of my Dad (and to me that's quite a compliment)!
Our local Dixie Chopper dealers were there from Central Power Equipment. It is a great family-owned business and they have been with us for a long time. I want to thank Tom, Chris, Becky and Heather for their hospitality. Also, our territory manager Burt Cox, one of the few remaining true country gentlemen. Burt does us a great job. After a short visit at the dealership we went loaded up and began the long journey to Austin. I hate to trailer, but there was no way to make that trip without it. Besides it gave me an opportunity to get some of thoughts down on paper.
We stopped outside of Dallas at a friend of Steve's, the Marr's. They were wonderful people who were very accommodating. It had been a while since any of us had a meal (actually since Matt's Steakhouse in MO). Jim's friend was drag racing with his son, and his father and mother lived very close. It was a beautiful setting and peaceful as well. I offered to cut the grass. The Dad said if I was that gung-ho to mow he had a couple of 10 acre patches we could mow.
Saturday was a beautiful day, but I am not one to sit around and do nothing. If they would have had hyper drugs for kids when I was young, they would have had me on a double dose! I made a sign, “Will mow for food” and Steve and I set off to get some stick time in. This is about being on the mower when possible and I love to mow. It helps keep me centered. Because after all is said and done, we make a great mower! We do one thing, but we do it well.
I spoke with Steve and he had expressed a desire to spend another night. We really didn't have anything in Austin until Monday morning and I knew he was struggling with the desire to see this thing through and his job responsibilities as well as family obligations. I saw no problem with spending another night, besides we put in a good day on the mowers and the pastures looked terrific.
Mulching …?
I laugh at the scam some manufactures are trying to pull on the American public with their “mulching decks”! What is the definition of mulch? To me, it's shredded tree bark.
So what do people mean when they say they want to mulch? Does that mean they want their lawn to look like shredded tree bark when they are finished mowing? Or do they desire a lawn that appears to be free from clippings? When talking about “mulching,” we should come to an operational definition of what the desired outcome should be. A vivid mental picture of what we want the lawn to look like. I tried to shoot video of us mowing the pasture. The grass, in places was as tall as two feet. By the time we were finished, it looked like a well manicured lawn with no windrows of grass or excess clippings. So tell the competition to “Mulch That!” If, on the other hand, you want your clippings to look like wads of manure on your lawn, investigate a “mulching deck.”
When I broke the news to Shane and Al, our bus drivers, they seemed a little disappointed that we were staying. They were hoping we could get into Austin so they could get in a round of golf. It hit me like a ton of bricks. I have a tendency many times to just work, work, and work some more. My wife, Bev, has to remind me of that from time to time. So, I told the boys, I was sure there had to be a golf course close. I asked the Marr's and found out there was one really close. Shane, Al and I got in about 12 holes before dark. I really enjoyed the time with them. Both are really great guys and we are becoming better friends every day. They really work hard. They drive all day and then set up camp. They do so without complaint and are always Johnny on the spot when we set up the displays. Shane is a great driver and knows the mower very well. Ralph Jones should be proud. Al is a great guy, with a good sense of humor and a repertoire of jokes to keep the evenings lively.
These are simply my observations.
After fighting rush hour traffic into Austin, we settled into Bilker Park and were greeted by Patrick Wilson and Heather Ball of the Texas Railroad Commission, Stacy Neef of the Central TX Clean Cities Coalition and Bill Van Hoy of Texas Propane.
There we lucked into a brief encounter with Texas Gov. Rick Perry. While displaying our product and showing off its mowing capabilities, the governor and friends showed up a run in teh park. The governor came over to inquire and observe our equipment. We had him sign our trailer and spoke briefly about our journey and objectives.
The governor was a straight-talking Texan, but I liked that. After a while, he issued a challenge to take on the “World's Fastest Lawn Mower.” “Bring it on," stated the governor. We then participated in a fun 100-yard dash with Gov. Perry winning by a shoestring (hey, I've played client golf before). He was a great sport and posed for a few photos atop the Dixie Chopper. He bid us farewell and a safe journey.
I want to take a moment to thank Kelli Gunn (“Gunner”) for all of her hard work trying to reach the governor and other officials. During a conversation this afternoon, she expressed her sense of frustration in trying to contact government officials. “They won't even acknowledge I've called or e-mailed,” stated Kelli.
“Now you are beginning to get a sense of the frustration I have felt for the past two years,” I told her. It is true. Being ignored simply reinforces my reasons for embarking on this journey. Do people really think I want to be away from home for three weeks, traveling 30 mph across the country on a lawn mower? Riding through the rain, eventually the desert for the hell of it? I have been ignored, shunned, looked down upon for too long. What does it take to deliver politicians products and ingenuity they say they want? Is it merely rhetoric for TV cameras? Is it the politically correct thing to say? Does it make them feel better to say it? Can they fool themselves into thinking they are acting when they are just talking?
In my world, that is equivalent to a salesman who gets in his vehicle and drives many, many miles in a day but never stops to make a sales call. He can fool himself into thinking he is working when in truth he is only going through the motions. Without results, what good was the drive or the fuel burn? Is that what our politicians do? Are they going through the motions, but coming short on results?
I think to answer the gentleman who interviewed me for a St. Louis radio station, my deeper personal journey is to find out what the leaders of this country are about? Are they afraid of a little guy like me that is in search of the truth? Come out; come out, wherever you are! We want all talkers and any takers. Maybe the politicians are waiting for the “Big Money Guys” to step forth. Maybe they look at us and think, “This little company can't contribute to my campaign, why do anything with them?” I don't know what they are thinking.
I don't want to guess at thoughts or motivations; I just want someone to tell me. Tell me we are barking up the wrong tree and to go home or tell me we are on to something and what the proper channels are to reach our objectives. Truthfully, we are only trying to help! Is there something in it for us? You bet. It is called profitability, job security and survival in a global economy. We offer a great product at a fair and reasonable price every day. I will not apologize for that!
As we travel north on TX83, the country out the window is beautiful. I am anxious to get back on my Dixie Chopper and ride. What lies ahead, I do not know. We have many people trying to make contacts with anyone that will listen. The problem is finding the people that will listen. I truly wonder if the word even gets up the ladder to a governor. Perhaps it is squelched by those who deem this endeavor “not worthy.” Gov. Perry seemed to not know anything about our endeavor, although he was gracious during our time with him. Even our own governor was apparently too busy.
It seems today that only controversial topics get the attention of our legislators. It seems that American jobs and a step in cleaning up our environment is just too positive of a topic to actually do something about.
I realize that much of what I have written will have to be edited. It probably is too close to the truth. My dad always told me, “The truth only hurts when it needs to.” It's funny; the Oak Ridge Boys are singing “My Baby is American Made” over the speakers in the bus … ironic.
It is nice to have Dixie Chopper Media Marketing Manager Rick Judy back with me on the trip. Rick helps me make things happen. We are off to a good start so far, we will have faith it continues. A special thank you goes out to his wife Theresa for letting me have him for a week. I'll get him back safely.
- Matt Land
DAY 6
Steve broke the news to me this morning that his portion of the trip was over and he would be staying behind to fly home from Dallas. I was saddened but supportive of his decision. I truly understand, but it's like losing your wing man. I have a greater understanding of Dorothy's (“Wizard of Oz”) comment to the scarecrow, “I think I'll miss you most of all…”. It's not that she didn't feel close to the other two comrades, it is just she really connected with the scarecrow. That was Steve for me on this trip.
He was always there to gather my leathers, coats, gloves, glasses, goggles and all other riding apparel. He would put it in the truck every night so I had it for the next day's ride. He was there with a bottle of water during the ride or a hot cup of coffee in the morning. Checking maps and working to keep me on schedule may not have been in his job description but he just did it. He would work until into the early morning hours, filling the pipeline for the information everyone was thirsting for. Steve was there to help keep my dream alive when it seemed it would never happen. If not for Steve and his support, I would probably still be saying we should do this. For that, I am eternally grateful. He also helped coordinate, with my Brother Mike's help, the visit with my aunt.
A great crew chief, confidant and friend just left the trip. We will still be in contact though. He just has some responsibilities to get those generators into those RV OEM's. If this is not a true testimonial for the quality of Generac's equipment, I don't know what else to do to prove it someone. Steve's customer service skills, product knowledge and commitment to excellence will carry well with any manufacturer who utilizes his product. I hope to see him in California.
David Bianchi, was very accommodating at the New Life RV Park in Georgetown, TX. This campground was absolutely beautiful and had wonderful, clean facilities. They even had a sign welcoming Dixie Chopper. R.T. Trevino and wife, Donna, owners of Sharp Propane filled our empty propane cylinders for us at no charge. They did so after hours and on a Sunday to boot! The have been family owned for more than 50 years and were appreciative of our efforts and what we were trying to accomplish.
Ray and Faye Falk came by to see the mower. They gave us a tip about Bill Mack, the voice of the trucker. They urged us to contact him since we will be setting back on our journey from his hometown of Shamrock, TX, just east of Amarillo. We are nearing the halfway point and the people of Texas have proven to be very gracious hosts.
An example of the hospitality of the “Great State of Texas” was displayed by Trooper Gary Durham who noticed a lose A/C cover on top of the Dixie Chopper “Peterbego.” He stopped Shane and waited while Shane rambled to the top of the big sleeper and removed the cover until we could get it repaired. We appreciate his understanding and help in keeping all motorists safe. He was also curious to see the “World's Fastest Lawn Mower,” a request that Shane happily accommodated.
At the end of this day, it was my turn to serve my fellow travel companions. I made my famous green beans (OK, my wife's famous green beans, but I think I make them better now) and steaks on the grill. I didn't hear any complaints, other than I dropped three of them in the rocks. But, like I said, it was a really clean park so I just knocked the rocks off the steaks and cooked them anyway. I know that sounds crazy, but remember, we are driving a mower across the country, so a little dirt won hurt.
Rodger McCants, our Texas territory manager, met us coming in to town and directed us to our campground. We hung out for a while and he and Shane went into town for the steaks while I started the green beans. Roger did a great job getting things pulled together with such short notice.
Roger let me know that some of our dealers were upset they didn't know about our endeavor until it started. I am sorry to say that this time, that was by design. You see, we couldn't let the cat out of the bag too early. When we do, some of our competitors (who never seem to have their own original thoughts or marketing campaigns) would just try to steal our thunder or discount our efforts. Like our Real Tree Camouflage mower, we didn't want them to see this coming either. It seems like everyone wants a piece of our action. Everyone wants to always capitalize on our reputation from “World's Fastest Lawnmower” to showing a Paul Teutul Sr. look-a-like on their mower. Come on, guys, don't your marketing gurus have an original thought? Apparently not, but that's OK, imitation is a form of flattery. Keep it up. I am sure one of them will want to play on this after some time.
Gee, were we not the company that everyone scoffed at when we broke the 30-hp barrier in this industry? Now look at them. Everyone wants to jump into the game. I have a poster that pictures a Dalmatian surrounded by a bunch of white cats with black spots and the caption reads….” In a world of copy cats, Be an Original.” I hold onto that to remind me what we do and why we do it ... Because we can!
These are simply my observations.
- Matt Land
DAY 5
I was asked during an interview in the early stages of the trip, what the most challenging part of trip had been to that point. At that time, it had been navigating my Dixie Chopper down steep grades with a 90-degree turn at the bottom.
But Dixie and I are learning each other very well. I know what she (my beloved Dixie Chopper mower from here on referred to as Dixie or her) likes and doesn't like. She doesn't like the reins being pulled in on her as we head down hill. She wants to run, but I cannot allow that to happen in excess. She gets a little too wild and there are such hazards as oncoming traffic and steep bluffs! However, with more than 17 years of experience operating Dixie Choppers, although challenging, I can manage this. Dixie and I are melding together quite well. Route 66 can be extremely challenging, partially due to the geographical regions and partially due to neglect.
If asked the same question today, my answer would be different. The challenge is managing the dichotomy of corporate America and responsibilities with allowing the trip to take on its own “personality.” Although you can try to plan every detail upfront, there was no way of knowing what all would be entailed in this endeavor. There was no experience from which to draw from because no one has done this type of drive, with the desire that burns so intently from within. We had no idea how much interest would be generated, although we had hoped for the best.
Having never been down Route 66, I had no idea how many small-town papers would want to do an interview or how many radio stations would pick up on the story. We originally budgeted three weeks for the trip, but then was asked to come to the Western LP Gas Association meeting to address the attendees. That shortened the trip by one week. In hindsight, that was a mistake. It may simply not be possible to attend the meeting for those 10 states, but I think they already understand the importance of what we are trying to do.
We must tell our story and we must achieve results. After all, the primary objectives of this endeavor is to raise awareness that our mower represents a better environment for our future; less dependency on foreign oil and American jobs.
My goal is to sell more Dixie Chopper lawn mowers. This effort needs to benefit Dixie Chopper, Generac Power Systems, White Drive Products and Lucas Oil Products Inc. We have committed to this project, and with just three days behind us, we struggle to find balance. So that being said, the most challenging part of this trip to date is balancing the work load, providing updates for the website and maintaining a schedule.
These are simply my observations.
- Matt Land
DAY 4
I was asked during an interview in the early stages of the trip, what the most challenging part of trip had been to that point. At that time, it had been navigating my Dixie Chopper down steep grades with a 90-degree turn at the bottom.
But Dixie and I are learning each other very well. I know what she (my beloved Dixie Chopper mower from here on referred to as Dixie or her) likes and doesn't like. She doesn't like the reins being pulled in on her as we head down hill. She wants to run, but I cannot allow that to happen in excess. She gets a little too wild and there are such hazards as oncoming traffic and steep bluffs! However, with more than 17 years of experience operating Dixie Choppers, although challenging, I can manage this. Dixie and I are melding together quite well. Route 66 can be extremely challenging, partially due to the geographical regions and partially due to neglect.
If asked the same question today, my answer would be different. The challenge is managing the dichotomy of corporate America and responsibilities with allowing the trip to take on its own “personality.” Although you can try to plan every detail upfront, there was no way of knowing what all would be entailed in this endeavor. There was no experience from which to draw from because no one has done this type of drive, with the desire that burns so intently from within. We had no idea how much interest would be generated, although we had hoped for the best.
Having never been down Route 66, I had no idea how many small-town papers would want to do an interview or how many radio stations would pick up on the story. We originally budgeted three weeks for the trip, but then was asked to come to the Western LP Gas Association meeting to address the attendees. That shortened the trip by one week. In hindsight, that was a mistake. It may simply not be possible to attend the meeting for those 10 states, but I think they already understand the importance of what we are trying to do.
We must tell our story and we must achieve results. After all, the primary objectives of this endeavor is to raise awareness that our mower represents a better environment for our future; less dependency on foreign oil and American jobs.
My goal is to sell more Dixie Chopper lawn mowers. This effort needs to benefit Dixie Chopper, Generac Power Systems, White Drive Products and Lucas Oil Products Inc. We have committed to this project, and with just three days behind us, we struggle to find balance. So that being said, the most challenging part of this trip to date is balancing the work load, providing updates for the website and maintaining a schedule.
These are simply my observations.
- Matt Land
DAY 3
Stanton, Mo. -- Spent the night at a gorgeous KOA location with 15 beautiful little log cabins.
While we were cleaning off the Dixie before hitting the road, campground owner Dan Ballard brought over his neighbor Bruce to see the mower and hear about our tour.
Bruce and his wife Lorraine own the Antique Toy Museum with toys from the 1920s to the 1990s, including one-of-a-kind trucks from all over the world. Down a couple of aisles are two garages with big-boy Mack trucks, including a 1948 Mack with only 40,000 original miles, which was used as a fire truck. Bruce has a toy Dixie Chopper to add to his collection.
It’s on to Cuba (not the Communist country). In 2001, Viva Cuba, a community beautification group, conceived a multiyear plan to complete 12 outdoor murals by 2007, Cuba's sesquicentennial. The Missouri House and Senate proclaimed Cuba “Route 66 Mural City.” Created by artists from the U.S. and Canada, the collection of murals is a work in progress. Go to HERE to see more.
Well once again some idiot has stolen more R66 signs, which resulted in another side adventure.
We did find our way back to R66 (thanks to some great locals) and discovered a terrific steakhouse named Matt's, owned by Matt and Cindy Sanders in Rolla. He told us the steakhouse just opened three weeks ago and already "celebrities" from Indiana and Wisconsin are going out of their way just to have lunch at his place. This was not the time to tell him we were not celebrities, he hadn't brought the bill yet. The food is excellent.
A big thank you to Jill Heppermann for making sure our LP tanks were fueled at that the Ferrellgas distributor. Jill is a field account manager for Ferrellgas. She helped us relocate R66 a few times. Every time we called, she always laughed at us for five minutes before she could offer assistance. In some cases the road names we gave her must not have been quite right.
Running parallel to Interstate 44, we started talking to 18-wheeler professionals rolling in both directions. The word is out, there are some dedicated guys driving a 30-hp, propane-powered Dixie Chopper lawn mower to California.
- Steve Hespe, Generac Engines
DAY 2
St. Louis held plently of media encounters. Matt was live on The Cornbread Show on WIL (92.3 FM), the biggest country station in the area. He also chatted with the local sports talk station (KFNS, 590 AM), KMOX, the voice of St. Louis at 1120 AM.
The St. Louis Post Dispatch, the largest newspaper in Missouri caught up with Matt via telephone Tuesday afternoon just as the caravan was preparing to leave from Kiener Plaza beneath the historic Arch.
As Matt winds his way down R66, there have been times even instructions didn't help. We’d like to thank the young lady at the grocery store near Fiddle Creek Campgrounds. She told us to follow the road that goes in front of the old closed restaurant and don't follow AT. Unfortunately AT is the correct road. The scenery was great but once again we got lost. Not every direction and word of advice is correct, but then again the adventure would be boring if it were.
We were chased down on R66 by a horn-beeping supporter named Lou Carroll and his wife. He heard Matt's radio interview with Cornbread, and just needed to say “Hi” in person to relate what a great idea our trip is. Great visit, thanks Lou, hope you find more of those mushrooms.
It rained hard. Matt didn't need a shower at the end of the day. He just pulled over and tied a bandana around his face, just like Jesse James which brings us to the picture of him standing below Jesse James right before you enter the road to Meramac Caverns. Legend has it Jesse and his gang used it as a hideout.
Stopped at at KOA site and met the owner, Dan Ballard, put us up for the night.
Dan laughed when we talked about trying to find our way. He said historic Route 66 road signs are stolen all the time. It's a shame that people don't realize the historic value of things. (Not to mention the value of being able to go the right way!).
Dinner was great, made with the highest quality propane gas and gas grill available. Ferrell Gas donated the propane.
It's time to go to bed and there are no arguments, tomorrow starts at sunrise.
Plans are to stop for the night Wednesday at the KOA in Joplin, MO, as we make our way toward Oklahoma.
- Steve Hespe, Generac Engines
DAY 1
The Adventure Begins
GREENCASTLE, IN -- Dixie Chopper National Sales Manager Matt Land now knows that strange combination of excitement and fear that true pioneers like Lewis and Clark and John Glenn experienced when they left civilization behind for the uknown.
Mounting the Dixie Chopper propane-powered LP3000 lawn mower Monday morning with employees at the Coatesville/Fillmore and Greencastle, IN, plants urging him, Matt began a 2,700-mile Clean Cut Across America journey that hopefully will end in an audience with Gov. Arnold Schwarzenegger on May 10 in Sacramento, CA.
Already the journey has generated publicity with a TV feature on the Indianapolis ABC affiliate, WRTV, Channel 6, and a story on the front page of Monday’s Indianapolis Star business section. Certainly just the beginning of the PR blitz to come as visions of Jay Leno and David Letterman dance in our heads.
Along for the ride down historic Route 66 are the fine folks from Generac Engine Systems, including Steve Hespe and Ken Stenz. Generac manufactures the propane-powered engine that allows Dixie Chopper to produce the only true propane-powered mower in the industry. Also helping co-sponsor the three-week excursion are Lucas Oil Products Inc., White Drive Products and PERC (the Propane Education Resource Council).
We head out for the Greencastle facility where Mayor Nancy Michael and Dixie Chopper founder Art Evans await to officially send the Clean Cut crew on their way. “We taking California its future,” Art says. “Arnold, your smog is about to be terminated.”
With American, Dixie Chopper and Generac flags flapping in the breeze behind him, Matt rumbles down Indianapolis Road, headed for the Greencastle square, where he laps the Putnam County Courthouse twice to waves and honks from local well-wishers in Dixie Chopper’s hometown.
Next stop: Rockville, where Matt, the Peterbago with Shane Jones at the wheel, the Prevost bus with Big Al Harris at the controls and a Generac chase vehicle are accorded a police escort from Crowder’s Dixie Chopper dealership on U.S. 36 to a church parking lot down the road. There the TV cameras and crew of WTHI, Channel 10, the CBS affiliate in Terre Haute, await.
U.S. 36 is a straight shot over to Springfield, IL, where we officially meet up with Route 66 to begin the propane mower journey. In between though, there are a few moments to share with friends right on our route.
Past Ernie Pyle’s hometown of Dana, IN, we roll into Tuscola, IN, hoping to share a few minutes with the folks at Tuscola Pro Hardware. It quickly turns into a Chinese fire drill with our team running out to deliver hats and T-shirts to the dealer and scrambling back to the truck and bus. A local cop has spotted our vehicles pulling to the side of U.S. 36 and is waving us off before all of us are even stopped. Consider this our first pit stop.
Barry’s American Cycles and Storage is next on U.S. 36 as the caravan hits Decatur, IL Their sign says “Welcome Matt Land and Dixie Chopper Propane Mower.” Barry shows us a 1913 Harley-Davidson and we let him peek at the LP3000. Seems like a fair trade.
We roll on west through Ficklin (really), Boody (no joke), Lovington and Illiopolis as truckers on their CBs note the caravan and chat about pulling us over to bargain for a mower. “Says they’re the world’s fastest,” one good buddy squawks into the CB. “I need me one of them.”
At Springfield, we wheel into the Illinois Propane Gas Association (IPGA) parking lot where Executive Vice President Rhona Turner greets us. Matt and Steve not only mow the lawn in front of the building but also plant a tree near the IPGA sign as a reminder that environmental issues are the real message of this trip.
The real fun begins at Litchfield, where two local newspapers corner Matt for some words of wisdom before he begins what will be a 53-mile leg of the Route 66 journey through rural southern Illinois countryside that obviously hasn’t see much big-rig traffic lately. A couple wrong turns and we end up on Possum Hill Road, a blacktop strip about a lane and a half wide. We slip past the town of Carpenter which has a water tower, cell tower and grain elevator and little more.
Arriving in Edwardsville, we rediscover civilization as the first leg ends in a steep, sweeping curve that delivers Matt and the mower to us in a graveled lot in front of the Mustang Corral. Sexy as that sounds, it’s only a classic car garage. Raising his arms in double-fisted triumph with the first day behind him, Matt jumps off the mower with a sigh of relief at having navigated that first big hill. Thank goodness for those stout White Drive Products pumps.
We load up and make our way to a campground in Cahokia, just east of the Mississippi River, for the night. Burgers and brats are great. Sleep even better.
- Eric Bernsee, Dixie Chopper PR Director
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